Blogging - making it pay

Blogging - making it pay

Maybe the starting point of a profitable blog is a great topic, but
there is definitely more to the business than that. There are two
options a blogger has when trying to make the page generate revenue
from advertising: either to stay on top of other blogs or provide
good-quality material that ensures a high readership. Though the
former option may look like the true Internet promise, things are
slightly different when you have to achieve a high ad click rate.
Let's see the dos and don'ts of blogging when it comes to making money
from advertising.

First of all, you need to consider the number of readers you target
with the blog articles, and set an average or modest click rate in
case the domain you're dealing with is not a very common one. You may
get valuable clicks, but they may not be enough to generate the income
you need; therefore, always try to maintain a balance between the
advertising rate you set for the blog and the amount of traffic you
manage to draw by well-researched, informational content. The best
Google program to use here is definitely Adsense, but keep in mind
that the ads are relevant for the site material and vice versa, hence,
focus on quality not quantity.

One of the smartest ways to attract traffic and therefore increase the
chances to get more ad clicks is by the use of continuation links. All
you have to do is post a link with an excerpt from the blog article
and post it on the main page. The whole point is to make it catchy:
the reader sees it, interest rises and he or she clicks on the link to
get to the body of the story. If you only post the title of an article
within the link, you risk that the visitor leave the page without
actually minding the post.

Don't make the mistake of linking your blog only to top pages in the
business. Yes, there are sites that are considered reference points in
the field, and you actually risk of orienting the reader's attention
towards a competitor. Links are great tools, but they are not
everything for a blog: first comes nice, unique information, and only
then should you focus on directing the reader to other similar pages.
The best links to use are those that take the visitor to a detailed
explanation of the information on your blog, while also allowing the
return to the initial page. Good luck!